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9 Search Engine Optimization Tips From SEO Consultants

If your company is trying to improve its online marketing and branding, there’s one term you’re sure to run into more than once: Search engine optimization.

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Calls-to-Action Part 2/2: 11 Best Practices to Multiply Sales

In the first part of this series we discussed what calls-to-action (CTA) are and why the human brain is actually wired to click on them. If you missed it, click here to read it now.

Inbound Marketing | Sep 13, 2016 10:00:00 AM by Salena DeWitt
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Calls-to-Action Part 1/2: Why They're Crucial For Online Leads

Unless you’ve been in frequent contact with web designers and online marketers, it’s quite possible you’ve never heard the term ‘call-to-action’, or CTA for short.

Inbound Marketing | Sep 8, 2016 10:00:00 AM by Salena DeWitt
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3 Big Signs Your Oil Company's Marketing Strategy is Outdated

When was the last time your company researched new marketing approaches? Have you been with the same, old marketing firm for years? Or maybe you don’t have a marketing firm and rely on your sales team.

Inbound Marketing | Sep 6, 2016 10:00:00 AM by Salena DeWitt
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Think Like a Politician: Use Negative Reviews to Your Benefit

With the current roller coaster of political campaigns, you can look forward to hearing the same names steadily broadcasted on every news channel. While the media is overjoyed with all their new material, as a viewer it can become a bit monotonous. Whatever your views are with current politics, we can all agree that there has been a theme of “there’s no such thing as bad press”.

Inbound Marketing | Sep 1, 2016 10:00:00 AM by Salena DeWitt
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5 Reasons Your Site Visitors Aren't Becoming Sales Leads

Maybe SEO (search engine optimization) and ranking in Google isn’t your oil company’s problem. You’ve been diligently monitoring your Google Analytics account and are satisfied with it’s website traffic.

Inbound Marketing, Web Design | Aug 30, 2016 11:00:00 AM by Salena DeWitt
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How to Dramatically Grow Your Company's Email Marketing List

If you think email is the new snail mail, think again. It’s estimated that 91 percent of consumers check email at least once a day on their smartphones. Even with the rising importance of social media and search engines, it’s clear that email marketing still deserves a place in your oil company’s marketing strategy. But how can you reach more of that 91%?

Inbound Marketing | Aug 25, 2016 10:00:00 AM by Salena DeWitt
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5 Steps to Make Your Gas Website a Customer Magnet

Are your competitors driving forward with your company in their rearview mirror? What separates a highly trafficked website from one lagging behind?

Inbound Marketing | Aug 23, 2016 10:00:00 AM by Salena DeWitt
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Feeling sneaky? 7 FREE Hassle-Free Tools to Spy on Your Oil Competitors

Isn’t it disappointing to finally find an online resource that looks promising, only to encounter a “you must be logged in” pop-up? If you’re sick of signing up and signing in to use tools, you’ve come to the right place. None of the following websites require you to log in or pay, allowing you to spy on your competitors hassle-free!

Inbound Marketing | Aug 18, 2016 10:00:00 AM by Salena DeWitt
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The Real Reason Why Companies Spend Money on Blogging

Unless you happen to be a genius in every area, you’ve most likely searched Google a time or two. Whenever you ask Google a question, you are presented with a long list of search engine results to use as a resource. Whether you want to know more about Columbus’s journey to America or how to bake a salmon; there’s a blog for that.

Inbound Marketing, Content Creation | Aug 16, 2016 10:00:00 AM by Salena DeWitt
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